This magazine is basically like hiring a “mini-salesperson” that follows up with your clients and automatically generates referral business for you.
Have you ever had a past client work with another agent? It hurt, didn’t it? You might have even thought they had a good experience working with you. Unfortunately this happens to agents like you ALL THE TIME. Usually, it’s not because you did a bad job, but because you were forgettable.
When you have your own personally branded, referral-generating magazine, you won’t be easily forgotten.